Insights Analyst

Job description

A successful Insights Analyst has the ability to:

  • Scrutinize, analyze, organize media data whether news or social
  • Manage accounts based on agreed upon specifications and framework
  • Simplify complex ideas through succinct and visually appealing reports
  • Assist in presenting insights reports and pitches to a broad range of audience who are mostly decision makers

He/she must:

  • Have a penchant for communications, public relations, news, and public opinion through social media
  • Have inquisitiveness to pinpoint insights from trends to variations of data from varied fields
  • Have a strong commitment to data integrity and accuracy
  • Be able to work within a team but also strive to grow individually

The role:

  • Work under the guidance of the Insights Manager to manage a daily, weekly, and monthly schedule ranging from data quality assurance, reports writing, to client presentations
  • Produce carefully written and constructed business reports that provide in-depth analysis of available data for better communications, marketing, and brand management.
  • Present reports on a periodic basis, and at times, analysis frameworks for pitches.
  • Proactively study best practices in market research and other communication research concepts
  • Manage projects effectively in order to meet client deadlines and to allow for collaboration/review
  • Maintain and monitor high accuracy levels and quality standards
  • Create analysis frameworks and briefs that match client interests and meet their objective

 

 

 

 

Requirements

  • Graduate of Communications Research, Mass Communications, Research, Statistics or any equivalent
  • 1-2 years of work experience as a marketer, communications/public relations, consumer insights,  researcher, analyst, writer, or account manager with the above-stated capabilities
  • Excellent command of English, both written and spoken
  • Proficient (or has a strong working knowledge) in Microsoft Office applications especially Excel and PowerPoint
  • Strong analytical and data management skills (detail-oriented)
  • Excellent communication and presentation skill
  • Must be client-oriented
  • Ability to design and implement analysis projects
  • Strong interest in research and analytics