Marketing & Communications Manager

Job description

  • Responsible for the day-to-day strategic and digital marketing of the company (Website, Social Media, Online Ads, etc.) 
  • Provide marketing and business development support to the company’s management and professionals – i.e. proposal writing and support 
  • Assist the company’s client relations program – i.e. client satisfaction survey; new business thank you letters 
  • Direct and manage the company’s media/public relations program – i.e. distribution of quarterly press packets; pitching stories to reporters, etc. 
  • Direct and manage internal communications program(s) – i.e. writing and distribution of monthly e-newsletter 
  • Responsible for communicating/providing updates on marketing department activities to the company management / leadership on a monthly basis 
  • Oversee and manage the company brand or image as it relates to consistency of logo, presentation in marketing collateral materials, external web site, etc. 
  • Oversee the development of all marketing collateral materials, designed to meet the company’s brand identity standards, when requested or needed
  • Provide counsel to company leadership regarding both business and community sponsorship opportunities – i.e. examining and establishing return on investment 

Requirements

  • 7-10 years of experience in a leadership role in the marketing, communications and/or public relations field
  • B2B marketing experience preferred or experience marketing intangible products & services 
  • Bachelor’s degree in journalism, communications, marketing or other related field;
  • Experience in communications, marketing or other related field a plus Strong written, verbal and interpersonal communication skills 
  • Experience in the development and implementation of marketing/communication plans
  • Experience or working knowledge of media/public relations inclusive of nurturing and maintaining relationships with media resources 
  • Experience or working knowledge of client relations and business development initiatives 
  • Demonstrated use of creative thinking as it relates to the effective marketing of a company inclusive of its services and professionals
  • Experience with project management and the ability to effectively multi-task 
  • Ability to work effectively in situations driven by deadlines or which require flexibility to approach  and execution 
  • Experience with some of the following: Word, Excel, PowerPoint, Access, Act, Salesforce, Illustrator, PhotoShop, blogging software, website content management systems