Marketing Specialist – Lead Gen

Job description

Directly impact the growth and success of Isentia’s sales programs and help shape the future of client-driven innovation.


Isentia is the Asia Pacific’s leading media intelligence and insights company providing services to the world’s biggest brands and organisations. Powered by cutting-edge technology and a team of world-class experts, our mission is to help businesses leap forward where only genuine insight can take them.


We are seeking a talented individual to join our Marketing team as a Lead Generation Specialist, based in our Sydney office. Working closely with our Business Development team, you will drive growth through tactical campaign marketing and brand awareness, ultimately driving revenue across all products with all potential audiences.


 As a successful Lead Generation Specialist what will you do?

  • Create and implement effective lead generation activities across our ANZ business.
  • Translate the brand positioning and business targets into an impactful and effective digital campaign strategy.
  • Develop and implement email marketing programs including relevant campaign activity reports.
  • Work with ANZ Marketing Manager to develop and implement content distribution plans to support business objectives.
  • Ensure best messaging is being used for clients across all materials and channels while also adhering to the brand and style guidelines.
  • Proactively identify and plan additional content to support Isentia brand awareness or sales campaigns.
  • Collaborate with internal stakeholders to leverage feedback and insights to help improve our services and offerings promoted in lead generation activities.


Who are you?

  • You feel comfortable working in a lean, performance driven environment
  • You are collaborative and able to work cross functionally to deliver results
  • You have an exceptional work ethic coupled with a passion for content creation
  • You have 2+ years of B2B lead generation marketing experience
  • You have experience working with CRM and marketing automation tools (preferably Salesforce and Marketo)
  • You have proven experience using storytelling for both lead generation and lead nurturing
  • You are able to manage multiple requests and content priorities.


Who are we and what else do you need to know?

Isentia is the Asia-Pacific region's leading media intelligence company; we're a client-centric organisation where you can really add value to our clients' businesses. Our clients are diverse, ranging from globally renowned brands right through to start-ups and not for profit organisations.


We provide our team members with constructive feedback to foster their career growth, and you will have many opportunities to work with fun and talented people.  We also have an open and inclusive culture where we embrace opportunities to do better and we celebrate achievements wildly.


We are an equal opportunity employer that is dedicated at providing a working environment which embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at the time of your application.


We offer an opportunity to work with a great team of talented, innovative and passionate people across the Asia-Pacific and access to our innovative search technology, comprehensive coverage and expert research. We also offer competitive salary and a heap of benefits like discounted private health insurance, free fruit at work, free flu shots and great social events.



If you are interested in joining this dynamic organisation in a key role, then please apply now