Research Manager (Content Marketing)

Job description

The Role

This is a brand new and exciting role for King Content, the Content Marketing divison of Isentia.

As our new Research Manager, you will be responsible for the qualitative and quantitative research that informs and shapes our strategies globally. With an in-depth knowledge of best practice of all key research tools and resources, you will provide support to the global strategy team with audits, social listening, keyword research, audience research, third party research and focus groups.

You will also be responsible for the ongoing updating, training and informing of the global strategy and engagement team on platforms, tools and partners available for research and insights development, including social listening tools, social research methodologies and digital landscaping.

Sitting with our strategy team and working closely with our Global Strategy Director, our team of strategists supports King Content’s clients with all content and engagement activity across the globe from strategy through to execution, liaising closely with our internal editorial, commercial and creative teams.  

So who are we?

King Content is an award-winning, content marketing agency. As an agency with a global footprint, we think globally and act locally, which basically means, we put the customer first and surround them with a team that can serve them wherever they are in the world.  For you, this means you get to work with an incredible bunch of very smart, very talented, fun, friendly personalities here in our Singapore office and globally…. think of it as one family of great humans spread across the world. 

When it comes to content marketing, we are widely regarded (and awarded) as the best in field. We provide our blue-chip clients with end-to-end content marketing services to our clients from strategy development and campaign planning to content creation, channel management, partnership development and robust analytics. Whatever the platform, King Content knows what is required to create a conversation, deliver a conversion and get results.

Our ambition is to be the best in the world, and to achieve this we only hire the best.

About you

You might be a planner or strategist in a media or digital agency, used to working both independently and as part of a wider team. You’re a problem solver and understand how marketing and communication can help achieve larger business objectives.

You will know how to develop and implement frameworks and template to help conduct the right research, using the right resources and how to extract the right insights to inform strategies.

You have proven experience with research and analysis tools (e.g. Screaming Frog, Radian 6), and knowledge of how to brief in research objectives to other teams.

Ideally you will have experience from a similar role in an agency.

Your accountabilities

On a day-to-day basis you will:

  • Lead the research for large global strategies and work with the lead strategists to develop the insights narrative that provides the framework for the strategy.
  • Effectively set-up, conduct and report on qualitative research, including focus groups, interviews and third party research
  • Support in driving the growth of new business, through active engagement in
    the pre-sales process where required.
  • Engage directly in major strategy delivery across the business, supporting key resources and taking direct ownership of the research and insights development.
  • Contribute to our agency culture by being a fun-to-have-around, positive team player – not taking life too seriously. We like to enjoy life as much as we love to work hard.


Your must-haves

The essentials:

  • 5 + years’ experience working in a similar role for either a digital agency or in a similar agency environment.
  • Well versed in research and listening tools such as Radian6, RivalIQ, Screaming Frog, Moz, Buzzsumo, WARC, Nielsen.
  • B2B and B2C strategy or planning experience
  • Experience in conducting qualitative research, i.e. focus groups, is a big plus.


To apply, you must provide a covering letter and your CV by Friday, 7 April 2017.

If you are shortlisted you will be asked to complete an assessment within 7-10 days of your application.


What's in it for you?

We provide our team members with constructive feedback to foster their career growth, and you will have many opportunities to work with fun and talented people.  We also have an open and inclusive culture where we embrace opportunities to do better and we celebrate achievements wildly.


We offer an opportunity to work with a great team of talented, innovative and passionate people across the Asia-Pacific, as well as access to our innovative search technology, comprehensive coverage and expert research. Our clients are diverse, ranging from globally renowned brands right through to start-ups and not for profit organisations.


If you are interested in joining this dynamic organisation in a key role, then please apply now.


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